Unlock Exponential Revenue Growth The Easy Way with Revenue Multipliers

  • Revenue Multiplier Strategy: By increasing customer count, average deal size, and purchase frequency by 26%, businesses can effectively double their revenue.
  • Old vs. New Model: Traditional revenue models often silo marketing, sales, and customer success, while the modern approach integrates them under a single revenue leader.
  • Unified Revenue Teams: The new model assigns specialized roles to marketing, sales, and customer success, ensuring focused efforts for driving growth.
  • Revenue Formula Breakdown: Revenue creation hinges on optimizing five key areas—customer acquisition, pipeline, deal size, conversion, and retention.
  • Tailored Growth Strategies: Small, manageable changes in multiple areas can yield significant growth when executed with targeted strategies and cohesive leadership.

Drive Consistent Revenue Growth with Multipliers

Are you a CEO or president of a midsize company seeking to dramatically grow your revenue without simply scaling expenses or resources? Welcome to CEO Revenue Roundtable, a consultancy and mastermind community designed to guide business leaders like you in identifying and exploiting revenue multipliers—the key strategies that fuel organic, sustainable growth.

Founded by Marc Wayshak, a renowned sales strategist and author of several books on revenue and sales optimization, CEO Revenue Roundtable works with top executives to help them systematically break down and optimize their revenue-generating activities. Our approach combines years of sales expertise, cutting-edge strategies, and a community-driven mastermind format that brings CEOs together for collaborative learning and actionable insights.

We are dedicated to one core objective: helping your business maximize organic revenue growth by using data-driven, structured methodologies that focus on integrating your marketing, sales, and customer success teams into one cohesive force.

Why Organic Revenue Growth is Key

In today’s competitive market, many companies lean on external sources like acquisitions or massive ad spend to drive growth. However, the most sustainable and profitable long-term growth comes from organic revenue creation—the kind of growth that stems from internal efficiencies and optimizing the resources you already have. This is not only more cost-effective but also more attractive to investors. Organic growth directly increases the long-term value of your company, making it a powerful lever for scaling your business.

By focusing on organic growth through our Revenue Multiplier Strategy, you can avoid the pitfalls of aggressive expansion tactics and instead build a foundation of consistent, reliable revenue growth that drives both top-line and bottom-line success.

The Old Revenue Model: Why It Fails

The traditional revenue model used by many companies is disjointed and inefficient. Here’s what it looks like:

  • At the top of the org chart is the CEO or President.
  • Below that, you have separate teams for marketing, sales, and customer service.

Each of these departments often operates in silos, with marketing focusing on generating marketing-qualified leads (MQLs) and branding efforts, while sales is tasked with closing deals, and customer service is concerned primarily with satisfaction metrics. The problem is, none of these departments are aligned around a cohesive revenue strategy.

Worse still, in many organizations, salespeople are expected to wear multiple hats. They are simultaneously tasked with business development, lead conversion, and customer retention, which diffuses their focus and dilutes their effectiveness. Just like a one-size-fits-all athlete from the 1920s who played both offense and defense, today’s salespeople are often stretched too thin, leading to subpar performance in each area.

As a result, the old model leads to disconnected processes, misaligned goals, and stagnating growth. Many companies find themselves in a cycle of diminishing returns, continually expecting different outcomes from the same ineffective strategies.

The New Revenue Model: An Integrated Approach

At CEO Revenue Roundtable, we champion a new, integrated model of revenue creation—one that unites marketing, sales, and customer success into a single, cohesive system, all under the leadership of a dedicated Chief Revenue Officer (CRO) or a similar role.

In this modern revenue model, each team plays a specific role as part of a unified strategy:

  • Marketing & Business Development: These teams focus on driving qualified leads—Sales Qualified Leads (SQLs)—that are more likely to convert into paying customers.
  • Sales: Salespeople concentrate on what they do best—closing deals. By streamlining their focus, they can sharpen their skills and become more effective in their roles.
  • Customer Success: This team ensures that customers stay happy and engaged, focusing on retention and upselling opportunities.

By treating each department as a specialized athlete in their own right, working toward a common revenue goal, the new model eliminates the inefficiencies of the old one. When marketing, sales, and customer success work together seamlessly, the entire revenue pipeline becomes more efficient and effective, driving greater results with less effort.

The Revenue Multiplier Strategy: A Formula for Doubling Revenues

At the heart of our approach is what we call the Revenue Multiplier Strategy. This strategy is based on the principle that you don’t need to double any single metric—such as the number of customers—to double your revenue. Instead, by incrementally improving multiple key areas, you can achieve massive growth with small, manageable changes.

The formula is simple: by increasing each of these areas by just 26%, you can effectively double your revenue over time:

  1. Increase the number of customers: By optimizing your prospect pipeline and conversion rates, you can significantly increase the number of new customers while retaining more of your existing ones.
  2. Increase the average deal size: Implement strategies like value-based selling, upselling, and price testing to raise the average transaction size.
  3. Increase purchase frequency: Encourage repeat purchases by offering subscription services, cross-sells, or complimentary products, thereby boosting the number of transactions per customer.

For example, let’s say your company currently has 100 customers, each spending $1,000 on a single purchase annually. If you increase the number of customers by 26% (to 126), the average sale size by 26% (to $1,260), and the purchase frequency by 26% (to 1.26 times per year), you will see a doubling of revenue without requiring a massive scale-up of resources or sales efforts.

How CEO Revenue Roundtable Helps You Implement the Strategy

At CEO Revenue Roundtable, we don’t just tell you what to do—we guide you through every step of implementing the Revenue Multiplier Strategy in your business. We offer workshops, virtual roundtables, and collaborative mastermind sessions designed to help you:

  • Break down your revenue into actionable components
  • Identify key strategies for optimizing each area (customers, deal size, purchase frequency)
  • Learn from the experiences of other CEOs and business leaders facing similar challenges
  • Continuously iterate and refine your strategy as market conditions evolve
  • Each session is designed to be highly interactive and tailored to the unique needs of midsize companies. Whether it’s through automation, leveraging sales development reps, refining your value proposition, or aligning your team’s goals, we provide the tools and frameworks needed to make your revenue growth sustainable and scalable.

Our Client List Includes

About Us

Marc Wayshak

Founder & CEO

Marc is our Revenue-Driver-in-Chief with a passion for helping companies leverage revenue multipliers to drive maximum new client demand.

Marc is a contributor to Inc, Hubspot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on revenue strategy with over 225,000 subscribers.

He is the best-selling author of three books on revenue and sales, including the highly acclaimed book, The High Velocity Sales Organization.

Marc holds an MBA from the University of Oxford and a BA in social sciences from Harvard University.

In his free time, Marc is an avid kiteboarder, rugby player, Brazilian jiu jitsu practitioner and world traveler.

Stephanie Mann

Chief Content Officer

Stephanie is in charge of content strategy at CEO Revenue Roundtable. She’s the author of two books on business communications and her writing has been featured in The Huffington Post, Entrepreneur.com, Forbes, Fast Company, Inc., and other top publications.

Stephanie holds a BA in English from Vanderbilt University and an MA in writing from Emerson College, where she was a Presidential Fellow. Before joining DealSource, she founded a content strategy firm and consulted for dozens of companies as a communications expert over the past 10+ years.

Stephanie loves to cook gourmet meals, read sci-fi novels, and do vinyasa yoga. She’s also a frequent world traveler—Amsterdam is her favorite city so far.